I've been making things people can't ignore since before I knew there was a career in it. What started as teenage obsession with type, color, and form turned into six-plus years of solving real commercial problems for real clients — brand identities, packaging, food & beverage spaces, large-format print.

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I'm self-taught, which means I've never designed inside a box someone else built for me. When the tools couldn't keep up with what I needed, I built my own — automation scripts, custom workflows, small apps — because waiting for the right software felt like waiting for permission.

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Design, to me, isn't decoration. It's the answer to a problem, made visible. Every project starts with the same question: what actually needs to be solved here — not what looks good in a portfolio.

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This is where that thinking lives.